The Australian car market already one of the most competitive in the world with over 50 brands on sale is about to heat up further as a swag of new Chinese brands head down under next year. More than a dozen new Asian brands are due with the potential to lower prices of existing EV and hybrid brands. Chinese brands Skywell, Jetour, GAC, Leapmotor, Geely, Jaecoo, Changan, Xpeng, Aion and Lynk and Co have all confirmed they will be here by the end of next year and most have high aspirations for growth. Just how the market will cope with this influx of Chinese brands will be interesting to watch. According to KIA Motors Australia Chief Damien Meredith there will be casualties, some will survive but others won’t. For the consumer it can only mean sharper prices across the board. I’m David Berthon

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