Mike talks with Barry Urquhart, Managing Director of Marketing Focus, about the effectiveness of celebrity endorsements.

After a key presidential debate, Taylor Swift posted on Instagram in support of Harris, along with a link to vote.gov. In just 24 hours, 405,999 people visited the site via her Instagram, compared to the usual 30,000 daily visitors.

While the site doesn’t allow direct voter registration, it directed users to state election sites, though it’s unclear how many ultimately registered.

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