Mike speaks with James Ward from Drive.com about Cadillac’s entry into the Australian market with the all-electric Lyriq SUV, which will arrive by late 2024.

The Lyriq’s pricing will be more affordable than expected, undercutting rivals like Mercedes-Benz, BMW, and Audi.

It will be sold through a “direct-to-customer” model, with buyers specifying their cars online and delivery through experience centers in Sydney and Melbourne.

Cadillac also plans to expand its showroom footprint in the future.

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