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2GB is Sydney’s #1 Talk station with Live & Local content, delivering news that matters.

2GB is the station Sydney turns to for breaking news, opinions and information on what’s happening locally and around the country. It’s also home to Australia’s best-known radio commentators: Ben Fordham, Ray Hadley, Michael McLaren and Chris O’Keefe.

On weekends, Luke Grant hosts Sydney’s most popular weekend breakfast show, with the Continuous Call Team bringing all the colour and excitement of the NRL to fans across Sydney.

As an integral station in the Nine Radio network, 2GB offers advertisers a unique platform from which to speak to their customers. More than 650,000 people listen to 2GB each week. As an advertiser, you’ll be able to talk to our audience.

2GB listeners are superconsumers, aged 55-64s they are a high value audience who were under valued and under represented, but worth $2.3bn in weekly household spend*

During this current cost of living crisis, this superconsumer cohort report having the lowest levels of financial stress than younger age groups, with 49% spending more on travel compared to last year. Plus they are influencers, 2 in 5 say that they are involved in the purchase of brands/products for their family & friends*

One in four 2GB listeners are in the top two financial tiers; few financial concerns or spending on extras.^

These listeners are 24% MORE LIKELY to be spending on extras than the average Sydney population^

77% are investors (ix 107) and they are the decision makers for household essentials such as Groceries and discretionary items^

Nine Radio offers unique cross-media advertising opportunities, combining live radio, digital streaming, catch up podcasts, and digital display. Whichever way you like to talk to your customers, we can help you target them and have a great conversation.

We’re here to help.

Radio is a unique medium, so 2GB has a team of award-winning in-house writers to help craft your message and increase the success of your campaign.

Contact 2GB today and we’ll work with you to get your message to the biggest radio audience in Australia.

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*Source: Rise of the Superconsumer 2023, ID Consulting, census 2021​

^Source: Nielsen CMV, Metro Survey 8 2024, Fused Radio360 data, 2GB Cume (000s), Mon-Sun 5.30am-12MN, AP14+ vs Sydney AP14+

INTERNAL NOTE: jotform send to Matt Connell