Parents will now be subject to strict security measures when buying baby formula at some Coles supermarkets.

Infant formula will be kept behind the service desk at around half a dozen Coles stores across New South Wales as the supermarket giant boosts security.

Some tins will also be fitted with a specially designed security lid, which can only be removed at the register.

Woolworths will not be following suit and both supermarkets say they’ll continue to enforce a two-tin limit per customer.

A series of formula contamination scares in China have created a booming market for the resale of Australian products.

Powdered Milk Australia CEO Simon Hansford tells Ben Fordham “it’s a win-win for everyone”.

“It’s actually a good thing since we have a strong demand for our dairy products.”

Listen to the full interview below