Tourism Australia is set to launch a campaign in an effort to lure back Chinese tourists.

The CEO of Tourism and Transport Forum Margy Osmond told Deborah Knight about the campaign called ‘Don’t Go Small, Go Australia’ and why Chinese tourists are necessary for the economy.

“Before COVID China was our biggest source of international visitors by number, but most importantly by spend,” Margy said.

“They’re very important from a revenue point of view.”

Tourism Australia is also looking into other markets like India, The United States and Europe.

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