The season’s first box of cherries has gone under the hammer at the Sydney Markets at Flemington, to raise money for the Save our Sons Foundation.

The cherries fetched $30,000 last year, and this time around they beat that figure with the first box going for $31,000.

Auction ambassador Rosa Arcella Chris Smith it’s all for a good cause.

“It’s a celebration all our summers fruits coming into season.

“It’s a time for our industry to get together and raise funds for Save Our Sons.

“And most importantly, we want to encourage everyone to eat more fresh fruit and veggies.”

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