Mike is joined by Barry Urquhart, Managing Director of Marketing Focus, about the use of Artificial Intelligence in the business world.

Many small to medium-sized enterprise owners and managers are aware of the widespread discussion about Artificial Intelligence (AI) and its evolving presence in the economy, say Mr Urquhart.

However, a significant percentage express concerns about its implications for their entities. Despite this awareness, there is a lack of clear and definitive understanding of AI among the majority of participants.

Additionally, many struggle to identify the extent of AI within their current operations and assess the skill sets, expertise, experience, and training of their existing staff members.

Consequently, a majority of SMEs feel they are likely not achieving optimal efficiency and productivity in their application of AI, indicating that the full capacity and potential of AI are not being realized

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