Clinton Maynard speaks with Michele Levine, CEO of Roy Morgan Research, about one of Australia’s all-time favourite TV campaigns, ‘Life Be In It’, returning to our screens from New Year’s Day, bigger and better than ever.

The new campaign features a group of original star Norm’s closest friends recreating the iconic original TV ads, originally envisioned by Phillip Adams and created by legendary artist, Alex Stitt back in 1975.

The original campaign is still fondly remembered by almost all Aussies who remember the seventies. It’s considered possibly the most effective health initiative ever in Australia, promoting the simplest messages (like get up off the couch and get active) without preaching or being accusatory in the least.

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