Kia Australia’s CEO Damien Meredith recent comments on the slowdown of electric car sales is interesting. Suggesting the car industry has hit the limit when it comes to early adopters of EVs and that with New Vehicle Emission Standards due next year it will be a struggle to sell more hybrid and electric cars to offset sales of high emission vehicles and avoid government fines. The Governments new CO2 rules take effect from January 1 while the penalties take effect from July 1 and will force car brands to hit CO2 emission targets on each vehicle they sell. As Meredith said this week regarding the EV slowdown ‘it’s a tough situation, we’ve got to sell more EV’s, we’ve got to basically sell, in percentage terms, double what we’re doing at the moment to meet our requirement for the new emission rules.’ Watch this space. I’m David Berthon.

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