The CUPRA brand is set to launch in Australia – the Volkswagen Group’s third brand here joining VW and Skoda will start a pre-launch sales event next month ahead of the brand’s release in early June.  Launched just three years ago CUPRA is based in Barcelona, Spain and sees Australia as a key market in the Asia-Pacific region.

As CUPRA President Wayne Griffiths put it “Australia is a young market and CUPRA is a young brand’. The brand launches with three models, the Leon hatchback in four grades including two petrol electric hybrids, the Formentor Crossover SUV in three grades including a petrol electric hybrid and the larger Ateca SUV in one high performance grade – all models covered by a five-year unlimited kilometre warranty and a complimentary three-year service offer.

Prices span from $43,990 for the Leon Hatch up to $60,990 for the Ateca SUV.

I’m David Berthon.

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