Reflecting on the death of Tina Turner, Ray Hadley spoke with John Quayle, the former general manager of New South Wales Rugby League, recalling the story behind the iconic “Simply the Best” campaign.

Quayle shed light on the birth of the most successful sporting campaign in the nation’s history, and the surprising role Tina Turner played in it.

From facing controversy to becoming a nationwide sensation, the journey of “Simply the Best” is as captivating as the campaign itself.

Listen to more highlights from The Ray Hadley Morning Show below: